A Flower Mound street honoring a Marine killed in Iraq will come off the town's thoroughfare plan but keep its name on the site.

Regency Centers, the developer behind the proposed 28-acre Flower Mound Center near Long Prairie Road, has pledged to preserve the name Jacob Lugo Drive on a driveway running through the property. The driveway would connect College Parkway to Waketon Road with street-style signage, according to the North Texas Sun, which first reported the story.

Lance Cpl. Jacob Lugo grew up on Morriss Court in Flower Mound and played in the Marcus High School marching band. He enlisted in the U.S. Marine Corps on Oct. 9, 2001, two days after the U.S. invasion of Afghanistan. On Aug. 24, 2004, the 21-year-old machine gunner was killed by enemy fire during a combat patrol in Iraq's Anbar province.

The street bearing his name was the idea of Jeff Ramsey, a Flower Mound developer who designed the Hawk's Hill development with partner Todd Weaver. The collector street was added to the master thoroughfare plan in 2015. Ramsey called Weaver one afternoon with the suggestion.

"Todd, what do you think about that road that goes north and south, why don't we name it after that fallen hero named Jacob Lugo?" Ramsey asked, as Weaver recalled to the North Texas Sun.

Ramsey held a dedication ceremony in July 2016. Gold Star families, veterans and Flower Mound residents attended. A second street on the property was named for Army Pvt. Aaron M. Hudson of Highland Village, who was killed in Iraq in April 2005.

A street sign with Lugo's name still stands next to a barricade and a grassy field.

The road was never paved.

Ramsey, whose father served as a Navy pilot in World War II, was deeply involved in veterans' causes. David Vobora, founder of Adaptive Training Foundation, told the North Texas Sun that Ramsey felt his way to serve was to support veterans when they came home.

On July 4, 2025, Ramsey and his wife Tanya were swept away when floodwaters hit Kerrville. Tanya's body was recovered. As of the North Texas Sun's Aug. 30 report, Ramsey had not been found.

Regency Centers now has the Hawk's Hill property under contract and is requesting a master plan amendment to remove the collector street so the lot stays in one piece. The proposal includes an H-E-B grocery store on the site next to QuikTrip. Flower Mound Director of Economic Development Ray Watson said H-E-B was invited to participate in the Planning and Zoning Commission work session alongside Regency Centers, according to the Cross Timbers Gazette.

That work session took place Monday, Aug. 24, 22 years to the day since Lugo was killed.

Abe Pacetti, senior vice president of investments at Regency Centers, said in a statement that the company is "very much aware of Lance Corporal Jacob Lugo and his sacrifice." Regency Centers is also considering a plaque or engraved bench near the development's retention pond to honor Ramsey. Details have not been finalized.

Former town council member Bryan Webb spoke with the Regency Centers team after the Aug. 24 session to make sure they knew how the street got its name. They already did.

No date has been set for a formal public hearing or Town Council vote on the master plan amendment.